ABOUT LATIN MUSIC DJ

DJ Experience: 23 years
DJ Coverage Area: Northern California
DJ Specialty: Elite events that require a fun yet professional presence. Well versed in all types of Bay Area sound. Fully bilingual excels as a multicultural specialist.
DJ Personality & Style: DJ Rig has worked at many clubs around the city by the bay, such, allowing him to gain the knowledge and experience of how to get people on the dance floor, not afraid to get on the mike, uses it appropriately.
Musical Preference: DJ Rig understands the difference music from different cultures and its impact, for that reason, his preference is your preference, anything from regional banda, to Bay Area Hip Hop, and everything in between. Salsa, cumbia, merengue, reggaeton and bachata.
Other Interests: DJ Rig grew up in the heart of the Mission District via Latin America, graduated from Jefferson High School in Daly City and attended College of San Mateo and Chabot College for his Mass Communication and Multi-Media studies. Music is the queen of his soul. As an audiophile he maintains an updated exhaustive music collection.

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Choosing the right DJ for your event.

You are probably looking into hiring a DJ for your big event, and of course you may have a lot of ideas, hopes and dreams regarding how you envision your special day to be.

I have been working professionally as a disc jockey since 1985, so I’ve pretty much seen the good, the bad and the ugly, of the industry. With that in mind, I would like to offer some free advice, which may be of help, before you make your final decision.

Let’s begin by realizing that what you need and what you want isn’t always what you may find, and what is available. Please hold this thought in mind and let’s discover what is out there:
“THE CHEAPEST DJ IN TOWN”; “Best DJ for the lowest price”; “DJ and photo for you”; “DJ in training, free for your wedding”; “One Stop Shop for your wedding”; “Best music for weddings and corporate events”; “Best DJ for all!! American, Mexican, Greek, Arabic, etc.”; “DJ for hire all night long $200”; “Wedding Coordination” (That’s how they wrote it). And the lists go on and on and on…

I don’t believe in bath mouthing any professional disc jockey, or any one who is trying to make a decent living from dj’ing, but by the same token, I do believe people who are planning to have an event should be prepared and well informed of the possibilities of disillusionment, created by either poor performance or lack of professionalism from individuals who call themselves dj’s, or the type who are only interested in cranking up their numbers.

DJ’s who claim they can do it all, are not aware of their own limitations. And I am not talking about multitalented individuals, but those who say they can do a Bar mitzvah the same way they would do a Quinceanera. A lot of DJ’s when you mention “Latin” to them, automatically think of “La Cucaracha”, “Besame Mucho” or “La Bamba”. You can’t knock them for trying, but a Wedding is a serious investment, which requires serious people to manage the entertainment. Your event should not be a training field or a learning experience for a Disc Jockey. There has to be a determined level of expertise before the big day.

The are five elements you should always remember when hiring a professional disc jockey:

A) Talent
B) Responsibility
C) Equipment
D) New music
E) Dollar value

A) Your DJ should be talented enough to make announcements, mix music, improvise whenever needed, trouble shoot his own equipment as well as the venue’s, find the proper music program for the occasion and must be able to “read” the crowd.
B) Responsibility is a rare commodity these days, mainly because the vast majority of disc jockeys concentrate on the creative aspect of the business, rather than the business aspect.
C) Equipment, here where a lot of clients get lost, since equipment is equipment and technically speaking sound is sound. Sure you’ll get sound out of a 1957 Hi-Fi RCA using an old 45 RPM record, but fidelity will probably won’t be the same, nor would the presentation be. I could and will write and entire article just about equipment along, but in this particular case, I will just say that not all sound equipments were created equal.
D) Whenever I play at social events, I mainly play the type of music that people can easily recognize and associate it with, but I try to stay as current as possible, just think of it, some dj’s are still playing “celebration” to break the ice.
E) Dollar Value is still the number one determining factor when thinking of hiring a DJ. Because of the expenses involved in developing film, it used to be photographers who could justify the expense. But how can a good dj afford the high prices of music, gasoline, insurance, reliable transportation, equipment depreciation, wear and tear, updates and upgrades in technology, etc.

Great music players are hard to come by, so when you find one, and you know the chemistry is there, that’s when you grab him or her. There are only 52 calendar weekends, one dj and many brides. A disc jockey can make or break your event and please remember, not everyone will get to see your pictures, but everyone will hear the music.

If you are planning an event soon, I hope this article was of help to you in determining what’s important to you. Best regards!

DJ Rig

Feel free to drop me a line: info@latinmusicdj.com